Action Pipeline Contractors
UX/UI Design, Branding, Technical Illustrations
Action Pipeline Contractors hasn't changed its logo since the day they started the company almost 50 years ago and did not have any online presence. I was tasked with giving one of the top pipeline contractors in the region a new persona in the digital realm.
One of the toughest challenges of the logo project was catering to three separate generations of appeal and taste. This mark had to represent many decades of hard work, sweat, dirt and grime.
When beginning this project I knew that I wanted to preserve the tenure and reputation that Action Pipeline Contractors had built over half a century. My goal was to build them a website that set them apart from other companies in the region, and nationally, while still communicating their authority in their field.