Action Pipeline Contractors
Logo & Website Redesign
Action Pipeline Contractors hasn't changed its logo since the day they started the company almost 50 years ago and did not have any online presence. Motion Tactic was tasked with giving one of the top pipeline contractors in the region a new persona in the digital realm.
The result was a bold, timeless and effective look.
One of the toughest challenges of the logo project was having to cater to three separate generations of appeal and taste. This mark had to represent many decades of hard work, sweat, dirt and grime.